Monday, October 27, 2008
GITEX was finished last week. We were there as exhibitors to make our company's NFC-based products more popular. I think we were quite successful in it, but it's not what I want to say. I want to talk about a few interesting observations I made.
Perhaps the most important of these is related to the way we do presentations.
I had to get experienced that conventional demos are not very effective in exhibitions where we only have few seconds to raise interest. Forget about slides filled with textual information. Present an idea that can be visualized; a picture, a movie or a diagram, with only a few words. Remember the old saying "A picture is worth a thousand words."
My second thought is about documentation and brochures. Very few people want to read long descriptions, no matter how useful they are. Prepare a very short overview section in which you write about the most important things you want to express. In case you have more to say, the next section can contain more details. Then, at the end of the document, you may summarize the most important things once again in a separate section.